Who wee are – before blockchain

The weeGroup is an operative group of twelve companies under the ownership of the Swiss Fintec Invest AG, based in Kreuzlingen, Switzerland. The wee Initial Token Offering (ITO) is conducted by the weeNexx AG, which is the issuer of the weeMarketplaceAccessToken (WMA). The group owns a pan-European online shopping, mobile payment and cashback programme, which is fully operative in Germany, Poland, Switzerland, the UK and Slovenia. From 2020, wee will go operational in France, Italy, Austria, the Czech Republic and Slovakia, for which Business Development is already preparing market entry. Further countries are to be added starting 2021.

The wee Business model

The group has developed a well-known global shopping community under the brand name wee; this weeCommunity combines renowned brands and local retailers on its online platform, the wee Marketplace. wee offers an innovative alternative to conventional loyalty programmes: registered users collect wee for any purchase made at any weePartner, which can then be redeemed for new purchases at any offline weePartner OR withdrawn in form of real cash via bank transfers.

wee brings together all participating partners worldwide – with just one Card or App.

Where wee are going – with blockchain

wee adopts blockchain technology and tokenises its cashback programme with the utility weeMarketplaceAccessToken (WMA) and the stable weePayCoin (WPC).
provides users (both merchants and customers) access to the new, blockchain-enhanced wee Marketplace.
replaces formerly collected “wee”, which are converted to the stable coin WPC (pegged 1:1 to the Euro).

Why blockchain?

  • - System built on tokens set up on Ethereum network
  • - Solving issues of segmentation and inefficiencies
  • - Benefits our investors
  • - Decentralisation
  • - Highly liquid asset provides higher utility and demand
  • - Faster and more cost-efficient transactions
  • - Offering users a truly practical coin
  • - Unlocking the frozen value of many cashback programmes through co-operations
  • - Removes the need for reserve funds (allowances) for third-party loyalty programmes





wee have solutions.

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In conventional loyalty and cashback programmes, users collect points, which have limited functionality because they can only be redeemed at participating outlets. This puts constant pressure on the loyalty provider to increase its number of partners to differentiate itself from competition. Instead of collecting loyalty points, wee users will now collect WPC, which has many use cases compared to traditional cashback points. WPC can be used for purchases at weePartners and all outlets accepting ERC20 tokens. In addition, it can be exchanged for cash, but also for Bitcoin or other cryptocurrencies..

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When wee users want to withdraw their wee in the form of cash, this means having to handle a large amount of bank transfers, which are very time-consuming and require a lot of efforts from the company. Users may even lose some of their collected cashback due to high bank transfer fees. By replacing the existing wee points with the stable coin WPC, cash withdrawals will be handled much quicker and at lower transaction costs, making wee more attractive than conventional cashback programmes.

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With its current business model, wee is managing several divisions, which translates to a higher need for manpower, higher management costs and an increased difficulty in consolidating its data, transactions and ultimately its strategy. With the introduction of blockchain technology to the wee business model, data and information can easily be consolidated, as well as accessed quickly and at lower cost, making the organisation more efficient and facilitating management.

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An increasing number of users and transactions requires a sophisticated IT infrastructure, including strong servers and software to handle large numbers of transactions and data. With the help of loyalty and cashback experts Envolved GmbH, a state-of-the-art marketplace software was just implemented to fully equip wee for its expansion and to successfully support a huge number of customers and merchants.

weeToken model


Funding wee’s transition into blockchai

The weeMarketplaceAccessToken (WMA) is the key element of the weeEcosystem. Its main utility is to provide users (both merchants and customers) access to the wee Marketplace.

WMA will have to be owned by anyone who wants to participate in the wee Marketplace and the weeEcosystem:

  • - weePartners and weeUsers will need to permanently hold a defined amount of WMA in their e-wallets to gain access to the wee Marketplace;
  • - Owners of WMA tokens will be put into tiers which will qualify them to receive added benefits from the platform, such as higher cashback rates (weeUsers) or added marketing incentives (weePartners);
  • - Owners who hold their WMA tokens for longer terms also receive substantial advantages
It offers the opportunity of generating income through:
  • - Cashbacks received
  • - Referral fees
  • - The WMA’s increase in value once listed on relevant crypto exchanges
Why will WMA increase in value?
  • - Being a utility token, it is highly liquid and easily tradable
  • - WMA is expected to increase in value due to wee’s growth strategy for an increasingly growing number of weeUsers, registered weePartners and transactions on the wee Marketplace; and
  • - Demand for WMA will increase due to is real use case: WMA is a requirement for participating in the weeEcosystem


Replacing wee and functioning as payment means

The weePayCoin (WPC) is a stable coin created to function as payment means and to be used for borderless payments. It will replace the previously collected “wee”, be the fuel driving the wee intelligent economy, and become the basis on which wee’s future unique financial infrastructure will be built.

WPC Usability:

  • - Issuance (minting) and deletion (burning) of the WPC will be thoroughly performed by the wee Marketplace with its partner bank;
  • - WPCs will only be issued by the wee Marketplace if and to the extent that amounts of Euro will have been paid in;
  • - In the case of minting WPCs, the registered retailers, merchants or servicers must pay a certain amount in Euro into an account held with the partner bank as a deposit; customers have to top up their respective weeApp or weeCard by paying in Euro;
  • - In the case of burning of WPCs, WPCs will be deleted if and to the extent that, upon request, Euro will be paid out to a registered retailer, merchant or servicer or to a customer as the case may be.
  • - When exchanging WPC for Euro, the deposited Euro amount will be transferred to the transferor and the corresponding number WPCs received by the wee Marketplace will be deleted

Token sale

Token name
weeMarketplaceAccess Token
Ticker symbol
Total amount WMA
20,000,000,000 WMA
Fundraising maximum
approx. € 100,000,000
Public Start
Purchase price per WMA
€ 0.01 = 1 WMA
Minimum purchase amount
50,000 WMA
Unsold WMA
Remain in the wee portfolio as a reserve
Private presale I
Early Q2 2018
Sold out
Private presale “Family & Friends”
Q2 2018 - Q3 2019
Sold out
Private sale
Q4 2019
Up to 40% (volume dependent)
Public sale
Up to 20%


Phase 1

Transition to Blockchain

The first phase will focus on the transition of the current business and application onto the blockchain

Phase 2

Expansion to Stable Coin and Financial Services

The second phase will focus on the development of the stable coin, the expansion of the user base and wee’s list of financial services.


Q1 – Q3
Project evaluation and preperation
Q1 – Q3
Private Sale I


Q3 – Q3
Finalisation of strategic and legal documents and technical structure of the ITO
Q2 – Q3
Private Sale „Family & Friends“


Private sale II


Public sale
• Current business model is to be completely migrated to the blockchain
• weePayCoin is implemented
• WMA is listed on most large exchanges
• Notable expansion is planned in Western Europe and other regions
• wee platform will open to third-party loyalty programmes, which trade with other types of bonus programmes – such as frequent flyer miles
• wee will apply for the relevant licenses in order to offer different financial services


• wee expands to Asia, America and Africa
• At this time, wee will be a proven payment solution and will aim to receive its own banking license
• Many people without a personal bank account will be reached in this way, so that they can take part in the financial ecosystem and doors can be opened for them were once closed
• At the same time, wee will concentrate heavily on the implementation and operation of smart data as a main driver for further business development.

wee starts its own cryptocurrency

From cashback to a new era of financial opportunities with blockchain technology